Are You An Optometrist?
Do You Own Your Own Practice?
Are You Running Around Like A Headless Chicken?
STOP! Take A Deep Breath. Relax. It's Going To Be Just Fine...
Dear Fellow Optometrist,
I would like to tell you a quick story about marketing. You see marketing is everything and everything is marketing. The pen you write with, the clothes you wear, that cobweb in your test room, the fingerprint mark on your glasses. You need to pay attention.
Many Optometrists I speak to falsely believe marketing is just advertising. They don't get it. They think all they need to do is get some qualifications, open up their own practice, and hey presto. Some think, ok, let's get a slick website and perhaps a facebook page and do some random adverts in a local newspaper. And that's that. They believe because they are qualified, because they are not part of a big chain people will come to them because of their superior customer service.
They think marketing is beneath them.
Let me tell you, marketing is about being strategic. It's about being smart. It's not just advertising, that's just a very small piece of the pie.
Marketing is more valuable than testing eyes. Yes, that's a hard pill to swallow for Optometrists. It was hard for me but I soon realised the error of my ways. Us Optometrists are the "doers" of the business, we are often busy away testing eyes in our darkened little test rooms, with no idea what's going on in the business. You need to switch from being the "doer" to being the marketer.
Now don't get me wrong, I'm still that "doer", I'm still working from the trenches, testing eyes and loving my work. But I now have marketing systems in place that keep my practice humming along nicely like a Rolls-Royce V12 engine.
I have done a collection of podcasts available on iTunes, The Optometrist Business School Podcast. If you have not yet subscribed, head over there soon.
But first, the best advice I can give you, is all laid out step by step in my book. Over the last few years I've been getting emails from listeners of my podcast show asking for help.
So I decided to write a book and lay it all out in black and white. It will be your best investment in a book you will ever make.
The book is available on Amazon Europe and Amazon US. Go over there now and type in "How To Grow Your Independent Optometry Practice" by John H. Prouse. (The H stands for Harold incase you are wondering. Yes, a bit old fashioned!)
I have also put together some free and premium reports/courses available on my training website. For more information click the button below.
You really do need to take some time to work ON your business. If you want help with your marketing shoot me an email at firstname.lastname@example.org and I would be happy to have a chat with you.
I really do wish you all the best for you and your practice. Good luck my fellow Optom!
John H. Prouse